Ronnie 2K tells Complex. "I was part of our team to bring this idea to 2K MT life . It was appropriate to collaborate with the actor. The moment we launched that tease, everybody thought it was going become another NBA player...it allows us live in the world of fashion, culture, music which 2K has a seat at now."
NBA 2K has evolved from simply another product that is hyped within the gaming industry. It's now an iconic moment in pop culture and the intersection of music, pop culture fashion, sneakers and, of obviously, basketball has brought the franchise to heights is unmatched by any other sport. With the latest edition, NBA 2K23, the game made history after announcing J. Cole as the first rapper ever to be featured on this cover NBA 2K with the Dreamer Edition. While it's no surprise that 2K made a announcement like this in the midst of the launch, the pattern of the game itself probably hinted at this happening some day. Even with that being said, this wasn't even 2K's idea. It came from J. Cole's.
"Three and a half years ago when he dunked during one of the breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be in MyCareer and help you think of the ideas around it"" Ronnie 2K tells Complex. "I have worked with my team to bring this idea to reality, but it was suitable to work with the man. When we released that tease, everybody assumed it was going to become another NBA player...it lets us live in the world of fashion, culture and music, and 2K has a seat at the table now."
Its J. Cole cover is one of four covers for the new edition of 2K with the other ones featuring Michael Jordan, Devin Booker and a duo with Sue Bird and Diana Taurasi. NBA 2K23 discussions have been being discussed on social media lately, with NBA ratings falling this week. Kevin Durant even took at playful jab when his 2K rating was released.On the week of the game's release, we spoke to Ronnie Singh aka Ronnie 2K about the choice to put MJ for the title cover of the game instead of LeBron as well as Buy NBA 2K23 MT Coins the reasons why Devin Booker was selected over other NBA stars MyCareer, ProAm gameplay, and much more.