For example, did you know that 15% of searches are new to Google Industry Email List every month? That is interesting for you to know, because… so we all manage to keep entering new search queries into Google. They could be short tail searches of one or a Industry Email List few words, but Google should know all of those by now, right? Chances are that these are mainly searches that are longer and more specific. these new searches cannot be found Industry Email List beforehand in keyword tools. we may never reach a point where we only see familiar searches passing by. In 2007, Google reported that 25% of monthly searches were new. In 2013, this figure was adjusted to 15%.
In 2017 and 2018, Google Industry Email List confirmed this 15% and now in 2022 it is still 15%. Google seems to handle about 5.6 billion searches Industry Email List a day, Smink says in her book. If 15% of that is new, that means 840 million searches per day. Suppose Industry Email List the Netherlands had a 1% share in this, then that would still be 8.4 million searches per day about which Google has little or no information. There are opportunities! No keywords as a starting point, but topics Tools such as the Keyword Planner are mainly developed for SEA campaigns: on which keywords can companies buy advertisements?
She gives an example of the tastiest French Industry Email List white wine. According to the Google Keyword Planner, there is no search volume. You will only know for sure if this is really correct if you make a content item about it. Most likely there Industry Email List will be traffic coming in. Not via the search term 'tastiest French white wine', but on all kinds of combinations thereof. Think of specific French wines, grape varieties, regions or Industry Email List châteaus. In an article about the tastiest French wine, it makes sense that you tell about it. In horizontal SEO, keywords are not the starting point, but topics. Within SEO, you still have to write about what you want to be found on, but the reverse is also true.
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